Privacy Policy

1 Who We Are

Boommar is a Canadian online marketplace that connects vehicle owners with auto repair shops and mechanics across Canada, operating at boommar.com.

We are committed to protecting your privacy in accordance with Canada's Personal Information Protection and Electronic Documents Act (PIPEDA) and applicable provincial privacy laws.

2 Information We Collect

Information you provide directly

• Account registration: Name, email address, phone number, and password
• Business listing: Shop name, address, business email, phone, website, description, services, logo, and gallery photos
• Booking requests: Vehicle details, preferred date and time, service description, and contact information
• Reviews: Your name and written review content
• Contact forms: Any information you submit through our quote request or contact forms

Information collected automatically

• Usage data: Pages visited, search queries, clicks, time on page
• Device information: Browser type, operating system, device type
• Location data: Approximate location based on IP address (city/region level only)
• Cookies: Session identifiers, preferences, and analytics data

Information from third parties

• Meta (Facebook): If you interact with our ads, Meta may share your name, email, and phone from lead generation forms
• Google reCAPTCHA: We use reCAPTCHA on forms to prevent spam. Google may collect hardware and software information for analysis

3 How We Use Your Information

• Create and manage your account or business listing
• Process booking requests and connect customers with shops
• Send booking confirmations, verification emails, and appointment reminders
• Notify shop owners of new bookings and customer inquiries
• Improve and personalize your experience on our platform
• Display your business in relevant city and service search results
• Respond to your support requests
• Send important service updates (you can opt out of marketing emails at any time)
• Detect and prevent fraud, spam, and abuse
• Comply with legal obligations
• Run advertising campaigns to attract new shop owners and customers

4 Information Sharing

We do not sell your personal information to third parties. We share information only in these circumstances:

Between customers and shops

When you make a booking, your name, phone, email, and vehicle details are shared with the shop you are booking with. This is necessary to fulfill the service.

Service providers

• Web hosting: Servers located in Canada
• Email delivery: Transactional email services
• Advertising: Meta (Facebook/Instagram) for targeted advertising to shop owners

Legal requirements

We may disclose information if required by law, court order, or to protect the rights, property, or safety of Boommar, our users, or the public.

Business transfers

If Boommar is acquired or its assets are transferred, your information may be transferred as part of that transaction. We will notify you before this occurs.

5 Cookies & Tracking

• Essential cookies: Required for the website to function (login sessions, security). Cannot be disabled.
• Analytics cookies: Help us understand how visitors use our site using anonymized data only.
• Advertising cookies: Used by Meta Pixel to measure ad effectiveness and show relevant ads to potential shop owners.

You can control cookies through your browser settings. Disabling essential cookies may prevent some features from working correctly.

6 Meta Pixel & Advertising

We use the Meta Pixel (Pixel ID: 939650865213852) on our website. This tool helps us:

• Measure the effectiveness of our Facebook and Instagram advertising campaigns
• Show our ads to people likely to be interested in listing their shop on Boommar
• Track when someone visits our registration page or completes a registration after clicking an ad

The Meta Pixel collects information about your visit including pages viewed, actions taken, and device/browser information. This data is processed by Meta in accordance with Meta's Privacy Policy.

To opt out of Meta's interest-based advertising, visit Facebook Ad Preferences.

7 Data Retention

• Active accounts: Retained for as long as your account is active
• Deleted accounts: Personal data deleted within 30 days of account deletion
• Booking records: Retained for 2 years for record-keeping and dispute resolution
• Log data: Automatically deleted after 90 days
• Email communications: Retained for 1 year

8 Your Rights

Under Canadian privacy law (PIPEDA), you have the right to:

• Access: Request a copy of the personal information we hold about you
• Correction: Request that we correct inaccurate or incomplete information
• Deletion: Request that we delete your personal information
• Withdraw consent: Withdraw your consent to our use of your information at any time
• Opt out of marketing: Unsubscribe using the link in any marketing email we send
• Complaint: File a complaint with the Office of the Privacy Commissioner of Canada

To exercise any of these rights, email privacy@boommar.com. We will respond within 30 days.

9 Data Security

• HTTPS encryption for all data transmitted between your browser and our servers
• Passwords stored using bcrypt hashing — we never store plain-text passwords
• Email verification required for new shop owner accounts
• Google reCAPTCHA on registration and login forms to prevent automated attacks
• Limited staff access to personal data on a need-to-know basis
• Regular security reviews of our platform and infrastructure

If you believe your account has been compromised, contact us immediately at support@boommar.com.

10 Children's Privacy

Boommar is not directed at children under the age of 13. We do not knowingly collect personal information from children under 13. If we become aware that we have collected such information, we will delete it promptly.

If you believe we have inadvertently collected information from a child, please contact us at privacy@boommar.com.

11 Changes to This Policy

We may update this Privacy Policy from time to time. When we make material changes, we will:

• Update the "Last updated" date at the top of this page
• Notify registered users by email for significant changes
• Post a notice on our website homepage

Your continued use of Boommar after any changes constitutes your acceptance of the updated policy.

12 Contact Us

If you have any questions or requests regarding this Privacy Policy, please get in touch: